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DSEU’s Vivek Vihar campus is one of the oldest skill development centres established in 2013 by the Government of NCT of Delhi . Set up with the mission to provide world-class training, the Centre has an exceptional infrastructure to ensure quality skill training for students. We want our students to become lifelong learners and imbibe essential skills to serve society at the highest level. Vivek Vihar campus of DSEU acts as another hand to DSEU’s initiative of bringing a change in paradigm for skill education and training.
The lush green campus is located near Jhilmil industrial area and Indian Training Institute (ITI) with Dilshad Garden and Jhilmil as its nearest metro stations on the Redline. It is easily accessible and surrounded by malls, which are home to many distinguished brands, many important hospitals of Delhi such as GTB hospital, Swami Dayanand Hospital, and the Red Cross Hospital, and buzzing local markets with many retail outlets, medical clinics, and branches of major restaurant chains. The neighbouring areas are attractive to many with an entrepreneurial mindset to drive innovation and provide employment opportunities to others.
The campus is a major example of DSEU’s dedication to bringing a change in vocational higher education and training in the country, ensuring it plays a major role in bridging the gap between student knowledge and industry standards, while always motivating students and nurturing the best qualities in them, both professionally and ethically.
- Institute of Management Studies, Banaras Hindu University, Varanasi – Ph.D. (Management)
Department of Management, Kurukshetra University, Kurukshetra – MBA (UGC-NET & SLET (Haryana state) in Management) - Department of English, Kurukshetra University, Kurukshetra – MA (English Literature)
- Govt. Post Graduate College, Hisar – B. Sc.
Dr. Punita Duhan, has 24 years of teaching experience at Post-Graduate & Under-Graduate level and has taught subjects like Business Research methods, Marketing Research, Internet marketing, Management Processes and Organizational Behaviour, Services Marketing, Marketing Management, Sales and Distribution Management, Operations Management, Industrial and Rural marketing, Strategic Management, Advertising and Brand Management. Her research interests include Behavioral Marketing, Socio-Digital Technologies, Digital Marketing, Green Marketing, e-Commerce and m-Commerce. She has attended and presented papers in 47 international and national seminars/conferences, has edited 06 books, published 13 research papers and chapters (h-index 6, i10-index 2, Scopus indexed 04), developed study material for IGNOU & NIOS, delivered 20 Expert Lectures and has served as member of Editorial Advisory Boards and as reviewer for international publications. She has organized national and international seminars and has attended 37 FDPs and 27 workshops. Besides, she has served on faculty selection boards of DTTE and DSEU and has shouldered various administrative roles viz. Purchase Officer, Drawing & Disbursing Officer, In-charge BBA, In-charge Academic (Degree) and Assistant Public Information Officer. In addition, she has contributed to the organization as member of Internal complaint committee, Student Grievance Redressal Committee, RTI Cell, Internal Quality Assurance Cell, Entrepreneurship Cell and “Ek Bharat Shrestha Bharat” to name a few.
Courses Taught
- Business Research methods
- Marketing Research
- Internet marketing
- Management Processes and Organizational Behaviour
- Services Marketing
- Marketing Management
- Sales and Distribution Management
- Operations Management
- Industrial and Rural marketing
- Strategic Management
- Advertising and Brand Management
Research & Publications
Books:
- Duhan, P. & Singh, A. (2019). M Commerce: Experiencing the Phygital Retail (pp. l-444). Apple Academic Press, CRC Press online, Taylor & Francis Group. Hard ISBN: 9781771887144 – https://www.routledge.com/M-Commerce-Experiencing-the-Phygital-Retail/Duhan-Singh/p/book/9781771887144
- Malyan, R. S., & Duhan, P. (2018). Green Consumerism: Perspectives, Sustainability, and Behavior (pp. 1-380). Apple Academic Press, CRC Press online, Taylor & Francis Group. Hard ISBN: 9781771886949 – https://www.routledge.com/Green-Consumerism-Perspectives-Sustainability-and-Behavior/Malyan-Duhan/p/book/9781774631836
- Duhan, P., Singh, K., & Verma, R. (2018). Radical Reorganization of Existing Work Structures Through Digitalization (pp. 1-287). Hershey, PA: IGI Global. – https://www.igi-global.com/book/radical-reorganization-existing-work-structures/179842 (DOI:10.4018/978-1-5225-3191-3)
- Duhan, P. & Chugh, S. (2017). Entrepreneurship for Handloom Weavers. (pp. 1-130). National Institute of Open Schooling New Delhi. (ISBN: 978-93-86656-14-8). – https://nios.ac.in/media/documents/vocational/Handloom_weaving/
- Handloom_weaving_course_Eng/Entrepreneurship_eng.pdf
- Duhan, P. & Chugh, S. (2017). हैण्डलुम बुनकरों के लिए उद्यमिता (हिन्दी). (pp. 1-142). National Institute of Open Schooling New Delhi. (ISBN 978-93-86656-19-3) – https://nios.ac.in/online-course-material/vocational-courses.aspx (link for Hindi PDF not Working presently)
- Singh, A., & Duhan, P. (2016). Managing Public Relations and Brand Image through Social Media (pp. 1-353). Hershey, PA: IGI Global. – https://www.igi-global.com/book/managing-public-relations-brand-image/145549 (DOI: 10.4018/978-1-5225-0332-3)
Research papers:
- Duhan, P., Rajpal A., Agrawal, P. R. (2020). Indian Automobile Industry: Post-Covid Challenges And Strategies. International Journal of Social Science and Economic Research. 5(7), 1730-1747. https://ijsser.org/more2020.php?id=121
- Duhan, P. & Singh, A. (2019). SNS Communication Touch Points: Enhancing Indian Customers’ Experience. Saaransh – RKG Journal Of Management. 10(2), 20-30. https://www.rkgit.edu.in/Research-and-Developments/journal/20-saransh.pdf
- Duhan, P. & Singh, A. (2014). Adoption of Unified Theory of Acceptance and Use of Technology Model in Social Networking Sites: An Empirical Study. The Journal of Business and Management (ISSN No. 2350-8868), 4(1), 20-34.-Print
- Duhan, P. & Singh, A. (2014). Virtual Communities’ Antecedents & Marketing Dynamism: An Empirical Study of Tourists Visiting Varanasi. Journal of Direct, Data and Digital Marketing Practice. 16 (2), 115–127. – (SCOPUS Indexed) https://link.springer.com/article/10.1057/dddmp.2014.47 (DOI:10.1057/dddmp.2014.47)
- Duhan, P. & Singh, A. (2014). Enterprise 2.0: A Bane or Boon for Entrepreneurial and Innovative Expenditures? Journal of Innovation and Entrepreneurship. 3(1), 15. (SCOPUS Indexed) https://innovation-entrepreneurship.springeropen.com/articles/10.1186/s13731-014-0015-z (doi:10.1186/s13731-014-0015-z)
- Duhan, P., & Singh, A. (2013). Social Media: A Paradigm Shift in Integrated Marketing Communication. Integral Review: A Journal of Management, 6(2), 1–12. https://iul.ac.in/DepartmentalData/Management/JP/IRJM_december2013.pdf
- Duhan, P., & Singh, A. (2013). Impact of Usefulness, Ease of Use, Enjoyment, Attitude And Subjective Norms on Behavioural Intentions And Adoption of Virtual Communities: An Empirical Study. Journal of IMS Group, 10(02), 19–31. https://www.ims-ghaziabad.ac.in/info/home-volume-10-No-2 (full paper available at http://publishingindia.com/GetBrochure.aspx?query=UERGQnJvY2h1cmVzfC8yNDUzLnBkZnwvMjQ1My5wZGY=
- Singh, A. & Duhan, P. (2012). Applicability of QR Code (An Interactive M-Commerce Tool) in Indian Business: An Exploration. Pacific Business Review International (ISSN: 0974-438X), 4 (4), 60-72. – http://www.pbr.co.in/2012/2012_month/Apr_June/vol%204%20issue%204(60-72).pdf
DSEU VIVEK VIHAR CAMPUS
DSEU Vivek Vihar Campus, 1st floor, ITI Vivek Vihar (Women), Delhi-110095
Nearest Metro Station: Red Line- Jhilmil/ Dilshad Garden
Nearest Bus Stop: ITI Shahdara, ITI Vivek Vihar
Geographical Location- https://goo.gl/maps/SSvRHMnT93kzLBfo7